Did you know that Primitivo is genetically identical to California’s Zinfandel? Originating from the sun-drenched vineyards of Puglia, Italy, this robust grape is celebrated for its bold flavors of dark berries, spice, and a hint of chocolate. Whether crafted into powerful reds or smooth rosés, Primitivo adapts beautifully to diverse winemaking styles. Are you ready to explore the rich, layered world of Primitivo and discover what makes it a hidden gem?