Primitivo wines, predominantly from the sun-drenched Puglia region of Italy, are renowned for their bold character and rich flavors. These full-bodied reds often exhibit notes of dark cherry, plum, and blackberry, complemented by spicy and peppery undertones. Primitivo's smooth tannins and vibrant acidity make it versatile, with styles ranging from fruity and easy-drinking to robust and age-worthy. The variety's depth and complexity showcase the terroir's warmth and richness in every sip.